Cedar Fair LP is on pace for a record $1.23 billion in revenues this year, but the amusement park chain believes there’s still more money it’s failing to get.
Company Chief Executive Matt Ouimet, at an investor conference Wednesday in Santa Monica, Calif., outlined new strategies that included electronic photo packages, interactive computer-aided rides, and sports complexes to be used in the near future to enhance the Sandusky firm’s revenues.
First is a partnership with game maker Electronic Arts Inc. to build two digital attractions, Mr. Ouimet said at Wedbush Securities’ California Dreamin’ Technology Consumer Management Access Conference.
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