Monday, October 5, 2015

Disneyland's Annual Pass Price Increase Creates an Opportunity for Universal, Knott's

Disneyland's price increase creates opportunities for its nearest competitors in the Los Angeles-area theme park market: Universal Studios Hollywood and Knott's Berry Farm. With a no-blockout pass to the Disneyland theme parks now costing more than $1,000 a year, Universal and Knott's have plenty of room to raise their pass prices and create new admission products and still come off looking like an absolute bargain compared with what Disney is charging.

Read the rest at
ThemeParkInsider


Knott's News: I have to agree. I know many people won't want to hear this but a stern price increase would definitely help give Knott's a healthy source of revenue to invest in higher quality attractions (that Garner Holt Knott's Bear-y Tales reimagining isn't just gonna fund itself) and intern be more competitive. It may also help - and I'm putting this lightly -  keep some of the riff-raff out. As this article says, even at $200 for Gold or $300 for Platinum - with free parking and no blackouts - they're still the best value in town (and since the Platinum Pass includes all Cedar Fair parks, there is nothing stopping you from heading north and checking out the new Mass Effect attraction next year).

I'm sure Knott's is waiting to see how Universal reacts before doing anything.

1 comment:

  1. I agree as well for the price increase for Knott's. It would benefit them in the long run for high quality rides. I would die if Knott's spent that on another Garner Holt project. Mainly the one you're talking about ;)

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