Ghost Town Alive! – How Knott’s Berry Farm beat Disney to the immersive punch

At Star Wars Celebration 2017 in Orlando this past April, Disney revealed that the upcoming Star Wars expansions currently being added to its resorts on both coasts would be deeply immersive experiences, meaning that guests won’t just be riding Star Wars rides and buying Star Wars merchandise– they’ll be living Star Wars.

The immersive theater form, as we’ve explored in great detail here at Inside the Magic, offers participants the opportunity to interact with characters and stories in a way that far exceeds what fans are used to. Instead of watching a show unfold in front of you, the audience has the opportunity to become a part of the show. Of course there have been plenty of small-scale examples of this technique through the years in theme parks around the world (yes, including Disneyland’s 2014 game Legends of Frontierland), but none even approaching as in-depth as what Disney has planned for Star Wars– or what Knott’s Berry Farm is already doing with Ghost Town Alive!

Read the rest at InsideTheMagic