DHX Media has acquired classic children’s brands “Peanuts” and “Strawberry Shortcake” as part of a $345-million acquisition of the entertainment division of Iconix Brand Group.
The acquisition gives the Canadian media production, distribution and broadcasting company an 80% stake in Charles M. Schulz’s iconic “Peanuts” gang, including Snoopy and Charlie Brown, and full control of the “Strawberry Shortcake” IP. The remaining 20% interest in “Peanuts” remains with the Schulz family.
“DHX Media feels like a perfect fit for ‘Peanuts,’” Jean Schulz, widow of the “Peanuts” creator, said in a statement released Wednesday. “We respect their innovative and rich history with developing children’s shows and brands, and we look forward to working with Dana and his team to steward ‘Peanuts’ in the future.”
Read the rest at Variety
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