It is no coincidence that the parks were set were the first to have this research completed, including that Knott’s Berry Farm Cedar Point in Canada's wonderland were the biggest contributors to our record results in 2016. We now have completed the brand positioning work for six of our 11 parks and plan to complete the remaining five in the near future.
While the brand positioning work often influences the choice as we make in terms of which new attractions and entertainment offerings to add. It also provides positive marketing leverage by ensuring the names and back stories to the attractions tap into the emotional legacy of each park. I will call out three simple examples to provide context. Knott’s Berry Farm's Boysenberry Festival is second only to our Halloween events in terms of attendance impact. It started as Knott's Spring Bloom, but it took off once we renamed it and reprogram that around the Boysenberry is historical roots in Knott’s.
Again, at Knott’s, the most innovative immersive entertainment offering at any park this year was Ghost Town Alive. Bringing to life the characters of Ghost Town grow strong demand with limited capital investment.
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Knott's News: Looks like Knott's is continuing to lead the way for the rest of Cedar Fair. Also looks like the new VR experience will be called "VR Showdown in Ghost Town".
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