Sunday, May 29, 2016

Knott's Berry Farm gets new boss, a former Disneyland executive

There’s a new sheriff in Ghost Town – a former Disneyland executive.

Jon Storbeck, 56, was announced Friday as the new vice president and general manager of Knott’s Berry Farm, effective Monday.

A longtime Tustin resident, Storbeck previously was vice president of hotels and Downtown Disney at the Disneyland Resort in Anaheim. He was also a vice president of Disneyland for nine years. He left the company in January after 30-plus years.

“Growing up in Orange County, I’ve gone to Knott’s since I was a kid,” Storbeck said. “I love the theme of the Old West and look forward to continuing the momentum.”

As for Storbeck’s plans for Knott’s: “It’s a great opportunity to do things from a theming standpoint, and I hope to continue growing its audience, both locally and from those visiting the area.”

Read the rest at the
OCRegister


Knott's News: Well this is interesting. Raffi has brought record success to Knott's in the form of a 30-50% boost in attendance, so its not surprising they'd want him to oversee the upcoming mega-expansion for Great America and his old stomping grounds - Canada's Wonderland. As for Jon Storbeck, I'm optimistic. Raffi has laid a lot of ground work and this guy is already saying the right things: “It’s a great opportunity to do things from a theming standpoint, and I hope to continue growing its audience, both locally and from those visiting the area.”

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