Reflect and Premier Mounts Monetize Waiting Spaces for Cedar Fair Amusement and Water Park Operations Company

Premier Mounts, an internationally recognized leader in the design and manufacture of innovative A/V mounting solutions, recently partnered with Reflect Systems, a national, full-service provider of out-of-home digital media solutions, to help Cedar Fair Amusement and Water Park Operations Company to make profitable use of its ride queue spaces in 11 of their nationwide parks. A preliminary consultation with Reflect revealed that Cedar Fair could monetize its queue areas by displaying a stream of advertising and park-related promotions to guests waiting for rides. In addition to generating revenue, a pervasive digital signage program would entertain guests during wait times and enable park managers to promote under-served venues in real time.

Cedar Fair's ride queue areas presented a number of display mounting challenges. Virtually all of the 300+ displays would be hung on 3.5" or 4" cylindrical steel poles. Viewing angles varied by site. Unlike the relatively controlled environment of a retail store, airport, or office building, amusement parks present a range of unusual vantage points, closer proximity to the displays themselves, and differing heights of the viewers. In some cases, there would be two displays back-to-back on a pole. Elsewhere, there would be one display per pole. The displays were all outdoors, which meant that the mounts would have wind load resistance, and also be corrosion-resistant with an outdoor rated, UV-resistant protective finish for outdoor durability.

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