Richard Zimmerman
Barton, I have had this one before. We have loyal and passionate customers, deeply held loyalty and passion around our unique regional brands. We think of this as a broader portfolio with incredibly powerful brands, but we really respect, Cedar Point and Magic – Six Flags’ Magic Mountain. Everybody has and every region has such a unique identifier. I view this as an opportunity just to reinforce the strong regional brands and understand who we are. We sort of talked about the difference between regional and destination. This is really an opportunity to enhance our regional brands and over time, create more value and choices for our customers.
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Richard Zimmerman
Thanks Paul. Great question. One of the things that excites me is somebody who came into the Cedar Fair organization from the Paramount side understanding the movie studio and the drive for exploiting IP and enhancing that along with Six Flags. Looking at the Warner Brothers, we have – as we have said on prepared remarks, really three powerful IPs that we can think about how best fit within the portfolio Peanuts, DC Comics and of course the Warner Brothers connection. I am so excited to think about how we could potentially roll out and enhance the guest experience in all our regions and rethink how we use IP. IP is incredibly important, differentiator in the minds of our consumers and I think our ability to unlock how we look at that in the future gets me really excited and I know for our internal design staff on both sides. As we think about how to plot and plan the guest experience going forward, I think our challenge is working close – is to work more closely with the holders of the IP and think about how we might both benefit from a closer association.
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Knott's News: Mergers of Equals conference transcript that gives you an idea of how they're approaching IP integration and regional branding.
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